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Over the years, many web masters using adsense google and SEO specialists with a ‘My Google Adsense Account’ have tested literally hundreds of different placements for their AdSense ads within their adsense account, to try to establish which type of ads get the highest click-through rates. As really this is the key to adsense and seeing improvements in your adsense account and your youtube adsense account. Instead of starting your own testing from scratch, we can show you where the proven placement points are within a page or post and how you can make improvements from there.
There are four placements when you adsense sign in that have been proven time and time again to produce high CTRs to your
==> The “Above the Fold Double Sidebar” Placement
Above the fold means the portion of the webpage that is visible in the browser window when the page loads. The part of the page that needs scrolling to view is termed below the fold.
So above the fold, put two small placements into your sidebar. This will basically look like two ads right on top of one another.
This creates the impression that the ads themselves are part of your navigation. Because it’s above the fold in places where people are used to looking for navigation bars, your ads will get a lot of visibility and hence click throughs.
Split test left versus right to see which gets you the highest clicks through to your adsense account.
==> The “Look At This Ad First” Placement
According to many Google Heatmaps and many adsense account holders anecdotes, this placement often makes the most money. Unfortunately, it does detract aesthetically from the site and other ads.
The ad unit is placed above the content, and is centered in the page with no text wrapped around it. In order to read the article, the person has to actually scroll down past the ad.
In other words, they’re forced to look at the ad. This generally results in pretty high CTRs.
==> The “Right Under Top Nav Banner” Placement
If you have a top navigation baron your website placing a banner ad right under your navigation bar can get very high click-through rates.
People who glance at your top navigation bar are also very likely to see your ad. In fact, some people may even just accidentally click on your ads by mistake.
Experiment with text ads versus image ads in this placement. Also experiment with using text links which can also be effective.
==> The “Inside Content Large Rectangle” Placement
This placement usually doesn’t get as high a CTR as the “Look At This Ad First” placement, but it’s aesthetically more pleasing to the eye and still performs very well and doesn’t look too ungamely on your site.
It’s ideal for sites, like blogs,that want to earn income now, but still want to build a long-term brand. Rather than optimizing just for getting the most clicks possible now, you’re getting as many clicks as you can while still building some customer loyalty to your site.
Basically you place a large rectangle either on the left or right hand side of your page and have the text just wrap around the ad. This gets very high click throughs and has good looks on your site.
So there we have it. These are four of the top tried and true placements for getting good CTRs on AdSense, straight into your adsense account. As always, results will vary based on your site and niche, so make sure you test as much as you can.