We’ve heard from both publishers and advertisers that new, larger ad formats provide a great canvas for rich creatives and perform well on many sites. Today, we’re pleased to share two new ad sizes – 970 x 250 Billboard and the 300 x 1050 Portrait – that will help you reach more advertisers while also enhancing user experience and engagement on your site
As with most of our ad sizes, both of these ad units can accommodate standard text ads in addition to image ads. Additionally, they can show similar-sized image ads when doing so will maximize the performance of your ad unit. In this case, a 300 x 250 ad would serve in the 970 x 250 ad unit and a 160 x 600 would serve in the 300 x 1050 ad unit.
As both of these new sizes are large ad units, you can place a maximum of one per page. As always, remember to keep a balance between your content and ads and ensure your ad placements comply with our AdSense program policies.
We’re always looking for your feedback and suggestions to help us provide you with the ad sizes you need to stay flexible to your advertiser and user needs. Stay tuned for more updates coming soon and share your feedback in the comment section below.