How Much Does Google AdSense Pay?

Pay Structure

  • Each ad displayed through AdSense pays the website publisher based on the “cost-per-click,” which is the number of website visitors who click on the ad, or the “cost-per-impression,” which is the number of times the website page is displayed to a visitor and the ad is viewed. Per-click ads are used by default, unless an advertiser has specified that it wants targeted per-impression ads placed on a website.

Another Option

  • Until August 2008, AdSense also offered website publishers the option of being paid for certain actions taken by readers, such as signing up for a program or ordering a product. This payment structure was offered through a separate program, the Google Affiliate Netw

Pay Rate

  • Google does not disclose specific data about how much revenue is shared with website publishers, but it says it aims to pay as well or better than other advertising programs. Pay rates are also determined by how much advertisers are willing to pay, with AdSense using a bidding system to choose those that are willing to pay the most. Advertisers are often willing to pay more for ad space on websites that are more likely to attract viewers who are interested in buying their products, such as those sites with relevant niche content. Google will only say, very broadly, that most publishers earn between 5 cents and $5 per 1,000 page impressions.


  • Income from Google AdSense varies dramatically among users. While many have never generated any income or made just a few dollars a month from the program, some users have made sizable incomes from it, which they can use to live on or to supplement their business.

Payment Thresholds

  • One thing to keep in mind is that AdSense only pays once cumulative revenue reaches $100 at the end of a month. The payment is then processed and sent at the end of the following month. If the AdSense account is cancelled, the threshold is lowered to $10 and paid within 90 days.


    • 1
      Visit Google’s Adsense page, and sign up for a free account.

    • 2
      Create a website or a blog on a topic that you would like to write about.

      Create original content on the topic of your choice. For instance if you create a site or blog about golf, keep your articles relevant. This content will attract visitors and traffic and ultimately make you money when visitors click on Adsense Ads.


      Place the Adsense code in your website along the left hand side of the page vertically. This works best as people read left to right. You can also blend the Adsense in your content in a horizontal row above the page and in between content.


      Post your blog or site on social networking sites to get traffic. Make sure to place it in an appropriate category.


      Ping your site or blog at a ping service. Also be sure to ping each time you add new content. Pinging is a way to let sites know when you have added fresh new content. This will also help to bring traffic to your site.


      Submit short articles about your site or blog topic to article directories. In your article place a link to your blog or site. This will help to get you more traffic

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